Linda_Nazareth.pinkLinda Nazareth came up with the concept of Economorphics to take the biggest trends in the world and find a way to use them for every organization, every individual – everyone trying to put together a strategic plan.

“We have big changes happening, demographic change… people understand it to an extent; however, I think we need to talk more about where there’s a demographic opportunity, where there isn’t one, and how you can take those opportunities,” she said of her new book, Economorphics: The Trends Changing Today into Tomorrow.

There are income changes, attitude changes, women moving forward in Canada and the U.S. and elsewhere in the world, changes to the international economy – myriad social, demographic and economic changes that seem overwhelming. But Nazareth narrows those changes down to 15 or 20 major, overarching trends – and what they mean for organizations.

“It doesn’t really matter how small your planning horizon, how small your organization, how limited you think your options are. The biggest trends make a difference.”

That’s why it’s so important to understand those trends and the potential impacts they will have.

From globalization and urbanization to dealing with demographic change, the world we know is morphing into a different planet. In Economorphics, Nazareth gives readers the knowledge they need to adapt to volatile, turbulent times, and to plan for the future.

In her February 2 Annual Conference and Trade Show keynote session, she will translate those lessons to her audience, taking an in-depth look at the biggest trends that will shape the next two decades as well as the challenges and opportunities they present to the economy, the labour market, the financial market and your industry.

Session attendees will learn about and understand the trends that will impact the future business environment, and how they will affect your strategic plan.

The Senior Fellow for Economics and Population Change at policy think-tank The Macdonald-Laurier Institute, Linda is an expert in demographic and economic trends. Her talks focus on what will happen—and what you need to think about to be on the right side of change.

Through her career, Linda has used her combination of skills as an economist and communicator to work and consult in a wide variety of industries. Currently, she is a consultant to organizations in the public and private sector, and for over ten years she was the on-air economist for Business News Network. She has also been a senior economist at CIBC, and an economist with the Canadian federal government. She is a blogger for her own site as well as others, including The Globe and Mail. Linda has also been quoted as an expert in such publications as the Wall Street Journal and Wired magazine.

Linda is also the the author of two previous books, The Ever After Effect: Waking Up From the “Boom” Years (Winding Stair Press, 2001) and her 2007 book The Leisure Economy.


Attend Linda Nazareth’s keynote address at HRPA’s Annual Conference and Trade Show, February 2 at 4:30 PM.

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